According to UNWTO (United Nations World Tourism Organization), Europe accounts for 50% of the world’s tourist arrivals, making it the most visited continent. The UNWTO data reveals that inbound arrivals in Europe totalled approximately 747 million in 2024, which is not only 5% more than in 2023 but also an increase of 1% from 2019, representing the recovery of European tourism post-pandemic!

This popularity of Europe is a result of multiple factors. Most of the European countries rank higher on the Global Peace Index due to their low crime rates, efficient law enforcement, and political stability. The countries boast a well-developed infrastructure with reliable public transport, top-tier healthcare, and modern amenities, so getting around is seamless. And most importantly, from the romantic streets of Paris to the sun-kissed beaches of Greece, Europe offers something for every traveller. Whether you're drawn to art and architecture in Italy, medieval castles in Germany, vibrant nightlife in Spain, or alpine adventures in Austria, Europe’s diversity makes it an irresistible destination. 

If you are planning a trip to Europe or a European adventure is sitting on your bucket list, here are the 8 most visited European countries that attract millions of tourists each year as per the UNWTO data:

1. France

2. Spain

3. Italy

4. Turkey

5. UK

6. Germany

7. Greece

8. Austria

Here’s a brief account of what makes these countries the most popular, along with basic information that will help you pick your next destination. 

1. France (100 Million Visitors)

France stands as the undisputed leader in global tourism, attracting a staggering 100 million visitors in 2023, making it the most visited country globally. The reasons for France’s dominance in tourism are plentiful, but its unparalleled beauty and iconic landmarks stand out the most. It is home to some of the world’s most famous attractions, including the Eiffel Tower, the Louvre Museum (housing the Mona Lisa), Mont Saint-Michel, and the Palace of Versailles, which is among the 3 most visited landmarks in the world!

Aside from its landmarks and history, France excels in tourist-friendly infrastructure, local hospitality, and a top-tier public transportation system. The TGV high-speed train system, well-maintained roads, and an extensive metro network in major cities make it effortless for visitors to navigate. French locals, despite their reputation for being reserved, are welcoming and helpful. The country is also a great place in the world for food lovers, boasting Michelin-starred restaurants, charming patisseries, fresh-serve markets and exquisite wines.

Moreover, obtaining a France Schengen Visa is relatively simple, with an 83.30% visa approval rate, making it one of the easier European countries for non-EU tourists to visit.

Things to know about France

• Entry requirements: France is part of the Schengen Area, allowing visa-free entry for citizens of Schengen countries. Travellers from visa-exempt countries such as the USA, Canada, Australia, and Japan can stay for a specific duration. Others, like Indians, Pakistanis and South Africans, must obtain a Schengen visa before travel.

Important Note: If you are from a visa-exempt country, make sure to stay updated with the implementation of the ETIAS (European Travel Information and Authorization System), which is expected in the first half of 2025. ETIAS will serve as a mandatory pre-travel authorisation for short stays (up to 90 days) in France and other Schengen countries. 

• How to reach France? France is well-connected globally, with Charles de Gaulle (CDG) in Paris being the primary airport. Other major airports include Orly (ORY), Nice (NCE), and Lyon (LYS). Eurostar trains link France to the UK, and high-speed rail connects European cities.

• Best time to visit: Spring (April-June) and Fall (September-November) offer pleasant weather and fewer crowds. Summer (July-August) is also a great time but it is the busiest, especially in Paris and the French Riviera. Winter (December-March) is best for skiing in the Alps and experiencing charming Christmas markets.

• Major attractions: Top sites include the Eiffel Tower, Louvre Museum, Mont Saint-Michel, Palace of Versailles, French Riviera, and Loire Valley castles. Disneyland Paris is perfect for families, while Normandy’s D-Day beaches and Alsace’s wine route offer unique cultural experiences.

• Getting around in France: The TGV high-speed train connects major cities. Paris has an efficient metro system, and trams/buses operate in smaller cities. Car rentals are ideal for rural areas, while Uber and taxis are common. 

• Language: Although the official language is French, English is widely spoken in tourist areas.

• Currency & payments: France uses the Euro (€). Credit and debit cards are widely accepted, but some small cafes, bakeries, and markets prefer cash. 

2. Spain (85.1 Million Visitors)

The second most visited city globally is Spain, attracting 85 million tourists in 2023. In 2024, the country recorded the highest number since 2010, welcoming 94 million international tourists. 

Spain’s appeal lies in its diverse landscapes, rich cultural heritage, and year-round sunshine. The growing popularity of the country’s festivals, such as La Tomatina and Running of the Bulls, are also important factors. Moreover, Spain is a safe and welcoming country. It ranks 23rd on the Global Peace Index and has a 64.3 safety score on Numbeo, making it one of the safest tourist destinations in Europe. The country’s infrastructure is modern, with an excellent high-speed train network, world-class airports, and well-maintained highways, ensuring smooth travel experiences. Like France, whether you seek historical sites, lively nightlife, serene beaches, or adventure activities, Spain offers something for every type of traveller.

Things to know before visiting Spain

• Entry requirements: Like France, Spain is part of the Schengen Area. Travellers from visa-exempt countries can visit for up to 60-90 days. Others must apply for a Schengen visa before travelling. As we have mentioned before, from mid-2025, ETIAS authorisation will be mandatory for visa-exempt travellers.

• How to reach Spain? Spain has several major international airports, with Madrid-Barajas (MAD) and Barcelona-El Prat (BCN) being the busiest. Spain is also well connected by train, including the high-speed AVE network, linking Madrid, Barcelona, Seville, and Valencia to neighbouring European countries.

• Best time to visit: The best season to visit Spain is spring (April to June), when the weather is warm but not scorching and tourist crowds are moderate. Autumn (September-November) is also pleasant, and summer (July-August) is the peak season but can be extremely hot, especially in Madrid, Seville, and Andalusia.

• Major Attractions: The top attractions are Sagrada Família, Park Güell and La Rambla in Barcelona, Prado Museum, Royal Palace and Plaza Mayor in Madrid, and Alhambra in Granada. For an offbeat experience, visit Valencia, renowned as the city of arts and sciences. 

• Getting around in Spain: The AVE high-speed trains connect major cities. Metro systems operate in Madrid, Barcelona, Seville, and Valencia. Taxis and ride-sharing apps (Uber, Cabify) are available, while buses offer affordable intercity travel. 

• Language: The official language is Spanish (Castilian), spoken nationwide, but English is commonly spoken in major cities and tourist areas. 

• Currency & payments: Spain uses the Euro (€). Credit and debit cards are widely accepted, but carrying some cash is recommended for offbeat areas. ATMs are easily accessible, and tipping is not obligatory but is appreciated for exceptional service.

3. Italy (57.25 Million Visitors)

Italy, a timeless European gem, is the 3rd most travel destination worldwide. In 2023, Italy also ranked as the second most visited country by EU residents, according to Eurostat, proving its immense popularity among European travellers. 

The country shares land borders with other most visited countries, like France and Austria, offering easy cross-border access. It is also home to one of the most visited landmarks and one of the Seven Wonders of the New World, the Colosseum, and home to the popular cities of Rome, Florence, Venice, and Milan, drawing millions every year.

Additionally, Italy ranks 33rd among 163 countries on the Global Peace Index 2024, making it a safe and welcoming destination. The locals are warm and passionate, embracing their deep-rooted traditions. Italian cuisine is legendary, offering authentic pasta, pizza, gelato, and world-renowned wines. The transport infrastructure is also well-developed. 

Things to know before visiting Italy

• Entry requirements: Italy is also part of the Schengen Area, so if you are not from the visa-exempt nationalities, you will need to apply for a Schengen visa. 

Note: The Schengen visa approval rate of Italy is 88%, making it one of the easiest countries from which to obtain a Schengen visa.

• How to reach Italy? Italy has several major international airports, with Rome Fiumicino (FCO), Milan Malpensa (MXP), and Venice Marco Polo (VCE) being the busiest. Italy’s high-speed trains offer easy access from neighbouring countries, and ferries connect Italy with Greece, Croatia, and Spain.

• Best time to visit: The best season to visit Italy is spring (April-June) when temperatures are mild and tourist crowds are manageable. Summer (July-August) is the peak season, but can be extremely hot, especially in Rome, Florence, and Naples. Make sure to pack accordingly. You can also refer to our Italy packing list. 

• Major attractions: Italy has some of the world’s most iconic landmarks. In Rome, visit the Colosseum and Trevi Fountain. Florence boasts the Uffizi Gallery, Ponte Vecchio, and Michelangelo’s David. Venice offers romantic gondola rides and St. Mark’s Basilica. Also, make sure to visit the Vatican City and Tuscany’s vineyards and Pompeii’s ancient ruins.

• Getting around in Italy: The Trenitalia and Italo high-speed trains connect major cities, while buses and metro systems operate in urban areas. Taxis and ride-sharing apps like Uber are available in larger cities.

• Language: The official language is Italian, but English is spoken in tourist areas. Learning a few basic Italian phrases like "Grazie" (Thank you) and "Per favore" (Please) will help in local interactions in more remote locations.

• Currency & payments: Italy also uses the Euro (€). Credit and debit cards are widely accepted, but make sure to bring some cash. ATMs are easy to find, and contactless payments are common. 

4. Türkiye (55.16 Million Visitors)

Straddling both Europe and Asia, Türkiye welcomed 55.16 million international tourists in 2023. Istanbul, the nation's largest city, was the second most visited city globally in 2024, according to Euromonitor. 

Türkiye's allure stems from its rich tapestry of history, culture, and natural beauty. The country's diverse landscapes, from the fairy chimneys of Cappadocia to the pristine beaches of Antalya, cater to a wide range of traveller interests. Beyond its attractions, the Turkish people are renowned for their hospitality, often going out of their way to assist visitors. The nation's infrastructure has also seen significant improvements, with modern airports, efficient public transportation, and a growing network of highways facilitating easy travel.

Things to know before visiting Türkiye

• Entry requirements: Türkiye offers visa-free entry to citizens of many countries, including most European nations. Other nationalities can apply for e-visa (like the USA, UK, and Australian citizens) or a Turkey sticker visa at the nearest embassy. You can check the latest visa requirements on the Türkiye’s Ministry of Foreign Affairs website.

• How to reach Türkiye? Türkiye has major international airports in Istanbul (IST), Ankara (ESB), and Antalya (AYT). Additionally, Türkiye's strategic location makes it accessible via overland routes from neighbouring countries and by sea through various ports.

• Best time to visit: The ideal time to visit Türkiye is during the spring (April to June) when the weather is mild and the landscapes are lush. This period offers pleasant temperatures suitable for sightseeing and outdoor activities. 

• Major attractions: If visiting, make sure to explore the Hagia Sophia, Blue Mosque, and Topkapi Palace in Istanbul. Experience the unique fairy chimneys and take a hot air balloon ride in Cappadocia. Discover the well-preserved ancient Roman city of Ephesus, the ancient city of Hierapolis and Antalya’s landmarks. 

• Getting around in Türkiye: The country has an expanding rail network, including high-speed trains connecting cities like Istanbul, Ankara, and Konya. For those looking to explore at their own pace, renting a car is a viable option, especially in regions like Cappadocia and along the Turquoise Coast.

• Language: The official language is Turkish. In major cities and tourist areas, English is commonly spoken. However, learning a few basic Turkish phrases, such as "Merhaba" (Hello) and "Teşekkür ederim" (Thank you), can enhance interactions with locals.

• Currency & payments: The official currency is the Turkish Lira (TRY). Credit and debit cards are widely accepted in urban areas, hotels, and larger establishments. However, in smaller towns, markets, and rural areas, cash is preferred. 

5. United Kingdom (37.22 Million Visitors)

The United Kingdom (UK), comprising England, Scotland, Wales, and Northern Ireland, is the fifth most visited country globally. London, the capital city, was the third most visited city worldwide in 2023 and 2024, attracting millions to its world-famous attractions such as the Tower of London, Buckingham Palace, and the British Museum. Beyond London, cities like Edinburgh, Manchester, and Bath offer unique experiences, from historic castles to vibrant arts scenes.

Moreover, according to the Global Peace Index 2024, the UK ranks 34th among 163 countries, underscoring its status as a relatively safe destination. The country's well-developed infrastructure, including an extensive public transport system and modern amenities, makes travelling all the more convenient. Although pickpocketing cases are registered in the major tourist areas, the UK is generally a safer region to explore. 

Things to know before visiting the UK

• Entry requirements: The UK has its own visa policies separate from the Schengen Area. Since January 8, 2025, travellers from visa-exempt countries like the USA, Canada and Japan can visit for generally up to six months with an ETA. Others may need to apply for a Standard Visitor Visa prior to arrival.

• How to reach the UK? The UK is accessible via numerous international airports, with London Heathrow (LHR) being one of the busiest globally. Other major airports include Gatwick (LGW), Manchester (MAN), and Edinburgh (EDI). The Channel Tunnel and ferry services connect the UK to mainland Europe, providing alternative travel options.

• Best time to visit: The summer months (June to August) are ideal for visiting, offering warmer temperatures and longer daylight hours. 

• Major attractions: Must-visit attractions in the UK include London’s iconic landmarks like the Houses of Parliament, the London Eye, and West End theatres. Edinburgh offers the Royal Mile, Edinburgh Castle, and the famous Festival Fringe. Stonehenge’s ancient mystery, the scenic Lake District, and Bath’s Roman baths and Georgian architecture make them unmissable destinations.

• Getting around in the UK: High-speed trains connect major cities, while regional trains serve smaller towns. Buses and coaches offer nationwide services, including budget options. The London Underground provides efficient travel in the capital. 

• Language: The official language is English. 

• Currency & payments: The currency is the British Pound Sterling (£). Credit and debit cards are widely accepted, and contactless payments are common. ATMs are readily available.

6. Germany (34.8 Million Visitors)

In the heart of Europe, Germany shares borders with other most-visited countries, including France, Austria, and the Netherlands, which offer seamless travel opportunities. Germany's appeal lies in its historic cities, fairy-tale castles, and cultural festivals. Notably, Oktoberfest in Munich draws millions annually to celebrate Bavarian traditions!

Additionally, Germany's commitment to safety is also a key factor. The country ranks 20th out of 163 countries on the Global Peace Index 2024 and boasts a safety score of 62.4, according to the Numbeo Safety Index, statistics assuring travellers of a secure environment. Furthermore, the nation's efficient infrastructure, including a world-class public transportation system, superb health infrastructure and German hospitality, enhances the overall visitor experience. Germany also has an 85.7% Schengen visa approval rate, which not only makes it easier to plan a trip to the country but also reflects the country’s openness to international visitors.

Things to know before visiting Germany

• Entry requirements: Germany is part of the Schengen Area. Travellers from non-visa-exempt nations must obtain a Schengen visa prior to arrival. 

• How to reach Germany? Germany is accessible via numerous international airports, with Frankfurt Airport (FRA) and Munich Airport (MUC) being major hubs. The country's central location in Europe makes it reachable by high-speed trains and well-connected highways from neighbouring nations.

• Best time to visit: The best time to visit Germany is during September and October, especially for those looking to experience the world-famous Oktoberfest in Munich. Summer months (June to August) are also good, as the weather is warm and numerous festivals take place. 

• Major attractions: The major attractions in Germany include Berlin’s Brandenburg Gate, Berlin Wall Memorial, and Museum Island. In Munich, there is Marienplatz and Nymphenburg Palace. The Neuschwanstein Castle, set in the Bavarian Alps, is also a must-visit fairy-tale wonder. 

• Getting around in Germany: The Deutsche Bahn operates an extensive rail system, including high-speed ICE trains connecting major cities, and the cities offer comprehensive U-Bahn (subway), S-Bahn (suburban train), and bus networks to travel smoothly. 

• Language: Although the official language is German, English is widely spoken in major cities and tourist areas, especially among younger populations and in the service industry. However, learning basic German phrases is always a good idea. 

• Currency & payments: Germany uses the Euro (€). Credit and debit cards are widely accepted, but carrying some cash is advisable for purchases at smaller establishments. 

7. Greece (32.7 Million Visitors)

Located in southeastern Europe, Greece is renowned for its rich history and stunning landscapes. Home to iconic landmarks such as the Acropolis of Athens, Delphi, and the Palace of Knossos, it offers a journey through millennia of civilisation. The picturesque islands of Santorini, Mykonos, and Crete captivate travellers with their white-washed architecture, crystal-clear waters, and vibrant nightlife. Greek cuisine, celebrated for dishes like moussaka, souvlaki, and baklava, provides a delightful culinary experience, and the country's warm hospitality, known as "philoxenia," ensures visitors feel welcomed and cherished.

Safety is a significant factor contributing to Greece's popularity. The nation has shown remarkable improvement in peacefulness, ranking 20th in the 2024 Global Peace Index. This progress reflects advancements in political stability and safety. Additionally, Greece maintains a relatively low Schengen visa rejection rate, making it accessible for international travellers.

Things to know before visiting Greece

• Entry requirements: Greece is part of the Schengen Area. Travellers from non-visa-exempt nations must obtain a Schengen visa prior to arrival.

• How to reach Greece? Greece is well-connected internationally, with major airports in Athens (ATH), Thessaloniki (SKG), and on popular islands like Santorini (JTR) and Mykonos (JMK). Ferry services link Greece with neighbouring countries such as Italy and Turkey and also connect the mainland to the islands.

• Best time to visit: The ideal time to visit Greece is during the spring (April to June) and autumn (September to October) months, when the weather is pleasant and tourist crowds are thinner. 

• Major attractions: Greece is home to numerous breathtaking attractions. In Athens, visitors can explore the ancient Acropolis, the Parthenon, and the charming Plaka neighbourhood. Santorini offers stunning sunsets in Oia, unique black sand beaches, and the archaeological site of Akrotiri. Mykonos is known for its lively nightlife, picturesque Little Venice, and iconic windmills. Also, Delphi, a UNESCO World Heritage site, the ancient sanctuary of the Oracle of Delphi, is a must-visit.

• Getting around in Greece: Extensive ferry services connect the mainland to the islands and interlink the islands themselves, offering scenic journeys. The KTEL bus network provides reliable services across the mainland and certain islands.

• Language: The official language is Greek. In major cities and tourist areas, English is widely spoken.

• Currency & payments: Greece uses the Euro (€). Credit and debit cards are widely accepted in urban areas, hotels, and larger establishments. However, in smaller towns, local markets, and some family-run businesses, cash is preferred. 

8. Austria (30.9 Million Visitors)

In 2023, Austria attracted approximately 45.2 million visitors, with 30.9 million being international tourists. Austria's allure stems from its harmonious blend of cultural richness and natural beauty. Vienna, the capital, is celebrated for its imperial architecture and classical music scene, while Salzburg, the birthplace of Mozart, enchants with its baroque charm. The beauty, paired with the country's efficient public transportation, great infrastructure and friendly locals, make it a great choice even for first-time visitors to Europe. 

Austria is also committed to enhanced safety, which is evident in its ranking 3rd among 163 countries on the Global Peace Index 2024 and boasting a safety score of 72.7, according to Numbeo. Moreover,  Austria maintains a higher visa approval rate of approximately 84.6%, making it easier to travel to the country.

Things to know before visiting Austria

• Entry requirements: As a member of the Schengen Area, travellers other than those from visa-exempt nations need to obtain a Schengen visa prior to arrival.

• How to reach Austria? Austria is well-connected globally, with major international airports in Vienna (VIE), Salzburg (SZG), and Innsbruck (INN). Its central European location makes it accessible by high-speed trains and well-maintained highways from neighbouring countries.

• Best time to visit: The ideal time to visit Austria depends on your interests. For skiing and winter sports, the winter months (December to February) are perfect. For city exploration and hiking, the spring (April to June) and autumn (September to October) offer mild weather and fewer tourists.

• Major attractions: Austria offers a plethora of attractions. In Vienna, you can explore the Schönbrunn Palace, St. Stephen's Cathedral, and the Vienna State Opera; in Salzburg, visit the Hohensalzburg Fortress, Mirabell Palace, and Mozart's birthplace. Do not miss out on the picturesque village of Hallstatt and the Austrian Alps for skiing or hiking.

• Getting around in Austria: The ÖBB operates an extensive rail system connecting major cities and towns in Austria. Cities offer comprehensive tram, bus, and metro networks. Many cities are also bike-friendly, with dedicated lanes and rental services.

• Language: The official language is German. In major cities and tourist areas, English is widely spoken. However, it is best to learn a few basic German phrases that can enhance interactions.

• Currency & payments: Austria uses the Euro (€). Credit and debit cards are widely accepted. Carry some cash for purchases in more remote locations. 

Conclusion

These eight most visited countries in Europe, France, Spain, Italy, Turkey, the UK, Germany, Greece, and Austria, are not only the most popular destinations but also some of the best places for any traveller to explore. Whether you're drawn to history, food, adventure, or culture, each of these countries offers a unique and unforgettable experience. Moreover, globally, these are among the top nations that boast strong infrastructure, high safety standards, and a welcoming atmosphere, making them perfect for first-time visitors and seasoned travellers alike. 

However, if you're travelling from outside Europe, it's crucial to prepare in advance. Make sure you check visa requirements, familiarise yourself with the weather, pack accordingly, and understand local customs and etiquette to ensure a smooth journey. Knowing basic travel tips, like using public transport, currency exchange, and travel insurance, can also enhance your experience. Plan properly so your European adventure can be one of the best chapters of your life!

Regardless of which European destination you are visiting, make sure to read our packing guide for Europe to ensure you are fully prepared for your trip!