Morocco is a treasure trove for shopaholics, bursting with vibrant markets, rich textures, and timeless craftsmanship. If you're visiting and planning to take home a piece of this magical country, you're in the right place. From hand-stitched leather goods to intricate Berber rugs, and from colourful ceramics to fragrant argan oil, Morocco offers souvenirs as meaningful as they are beautiful.

If you are wondering what to buy in Morocco? Then worry not! In this guide, we’ve rounded up the top Moroccan souvenirs you should add to your shopping list. Whether wandering the Marrakech souks or browsing coastal artisan shops, these picks will help you bring home a little slice of Morocco’s magic.

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What to bring back from Morocco? 

There’s no shortage of beautiful things to bring back from Morocco, and the souks are packed with everything from handmade treasures to delicious local treats. But let’s be honest: your suitcase has its limits. That’s why we’ve compiled a curated list of the best Moroccan souvenirs, meaningful, compact, and worth every dirham.

• For the Home: Moroccan Rugs, Moroccan Lanterns

• For Fashion & Personal Style: Leather Goods, Kaftans and Scarves, Silver Jewellery & Berber Accessories

• For Food Lovers: Moroccan Spices, Argan Oil, Moroccan Mint Tea Sets

• For Wellness & Beauty: Black Soap & Rhassoul Clay, Rose Water from the Valley of Roses

For the Home

Moroccan Rugs (Berber or Beni Ourain)

If you are looking for one item that truly captures the spirit of Moroccan craftsmanship, it’s the Moroccan rug. These handwoven pieces aren’t just decor; they’re cultural artefacts rich in history, symbolism, and artistry.

Two of the most sought-after types are:

Berber rugs are typically vibrant, geometric, and full of tribal symbolism. They are made by Indigenous Amazigh (Berber) women in the Atlas Mountains.

Beni Ourain rugs are softer in tone and texture. They usually feature cream-colored wool with simple black or brown lines. These rugs are minimalist and luxurious—perfect for modern homes.

• Where to Find Moroccan Rugs: If you’re wondering what to buy in Marrakech, the souks in the medina, especially around Ensemble Artisanal and near Jemaa el-Fnaa, offer a wide variety of Moroccan rugs. Head to the Talaa Kebira market in Fes for traditional rug shops and artisan co-ops. 

• Average Rug Prices: Small (1–2 ft): $40–$100, Medium (3x5 ft): $150–$400, Large (6x9 ft+): $500–$1,500+

• How to avoid scams: Feel the wool, do a burn test if needed, ask about the rug’s origin, and confirm shipping and return policies.

Moroccan Lanterns

If you want to bring home something that captures the magic of Moroccan evenings, a Moroccan lantern is the perfect pick. These intricately designed pieces reflect the country’s deep artistic heritage, casting patterned shadows that instantly transform any space. Lanterns come in various styles, with pierced brass, colored glass, and hand-carved metal being the most popular. They range from small hanging pieces to elaborate, room-sized fixtures, making them decorative and functional souvenirs.

• Where to Find Moroccan Lanterns: Marrakech’s souks, especially around the metalwork sections of the medina, are filled with lantern vendors. For higher quality and fixed prices, check Ensemble Artisanal. You’ll also find beautiful pieces in Fes and Essaouira, often made by skilled local artisans.

• Average Lantern Prices: Small lanterns can start at $15–$30, medium ones around $50–$100, and larger or custom pieces may go up to $200+, depending on material and detailing.

• How to Avoid Scams: Inspect the finishing

Ceramic Bowls & Tagines

Morocco's vibrant culinary culture makes ceramic bowls and tagines a perfect pick. Adorned with colourful hand-painted patterns and intricate motifs, these ceramics aren’t just kitchenware; they’re works of art that blend beauty with function.

Tagines are traditional Moroccan cooking vessels, used for slow-cooked stews. While some are purely decorative, others are fully functional and perfect for replicating Moroccan dishes at home.

• Where to Find Ceramic Bowls & Tagines: Marrakech has beautiful ceramic collections, especially in the souks near Place des Épices and Ensemble Artisanal. Fes is also known for its distinctive blue-and-white pottery, particularly in the Seffarine Square. For handmade, small-batch ceramics, visit artisan villages like Safi and Tamegroute, known for their pottery traditions.

• Average Prices: Small bowls: $10–$25, Medium tagines: $30–$60, Large decorative tagines or sets: $70–$150+

• How to Avoid Scams: If you plan to cook with the tagine, ensure it is glazed inside. Tap it lightly; real ceramics sound solid, not hollow. Always ask if the piece is heat-safe or decorative, and wrap your purchase well for travel.
  

For Fashion & Personal Style

Leather Goods (Bags, Slippers, Jackets)

Morocco is famous for its high-quality leather, especially from the centuries-old tanneries of Fes. Whether you're after a handcrafted bag, a stylish leather jacket, or a pair of traditional babouches (slippers), Moroccan leather goods are timeless and durable.

• Where to Find Leather Goods: For an authentic leather-buying experience, head to the Chouara Tannery in Fes, where you can even watch the tanning process. In Marrakech, the souks near Rahba Kedima and Ensemble Artisanal are packed with leather stalls offering everything from wallets to custom-made jackets.

• Average Prices: Leather slippers cost around $10-$25, handbags range from $40–$100, and leather jackets cost between $100 and $250.

• How to Avoid Scams: Genuine leather smells earthy, not plastic. Avoid overly glossy finishes, and don’t be afraid to negotiate. Check for stitching quality and always inspect linings and zippers.

Kaftans and Scarves

Kaftans are a Moroccan wardrobe staple. They are flowy, elegant, and culturally rich. Everything from simple cotton styles to heavily embroidered pieces is perfect for weddings or special occasions. Scarves are versatile and lightweight, and make practical and beautiful souvenirs.

• Where to Find Kaftans and Scarves: Browse the medinas of Marrakech and Fes for traditional styles, or visit boutiques in Gueliz for modern designs. Look for local co-ops for handmade, ethically crafted pieces.

• Average Prices: Cotton kaftans range from $20–$40, embroidered or silk kaftans from $60–$150, and scarves typically cost $5–$25.

• How to Avoid Scams: Inspect the fabric quality and stitching, and ask if it’s machine-made or hand-embroidered. Natural fabrics like cotton or silk feel soft and breathable; avoid synthetic blends if you’re looking for lasting quality.

Silver Jewellery & Berber Accessories

Moroccan silver jewellery is more than adornment; it's storytelling through metalwork. Often made by Amazigh (Berber) artisans, it features traditional symbols, semi-precious stones, and intricate handcrafting.

• Where to Find Silver Jewellery & Berber Accessories: Visit the Jewellery Souk in Fes or Souk des Bijoutiers in Marrakech. For truly one-of-a-kind pieces, check out artisan markets in Tiznit, a city known for its silversmiths.

• Average Prices: Rings & earrings: $10–$50. Statement necklaces & cuffs: $50–$150, Antique or tribal pieces: $200+

• How to Avoid Scams: Look for a “925” stamp (indicating sterling silver). If unsure, test with a magnet; real silver isn’t magnetic. Ask the seller about the piece’s origin and craftsmanship, and always ask for a receipt, especially for pricier items.

For Food Lovers:

Moroccan Spices (Ras el Hanout, Saffron)

Morocco’s vibrant cuisine owes much of its flavour to its spices, and bringing some home is a must. The most famous is Ras el Hanout, a rich blend of up to 30 spices, including cumin, cinnamon, turmeric, and paprika. Saffron, harvested in the Taliouine region, is prized for its aroma and colour.

• Where to Find Spices: Spice stalls are packed in souks in Marrakech and Fes. For a sensory experience, head to Place des Épices in Marrakech.

• Average Prices: Ras el Hanout: $3–$10 per 100g, Saffron: $5–$15 per gram

• How to Avoid Scams: Buy from vendors with high turnover and avoid overly bright-colored blends. Real saffron threads are deep red, dry, and slightly brittle.

Argan Oil (Cosmetic or Culinary)

Argan oil is native to Morocco and is known for its rich nutrients and versatility. Its cosmetic version is used for skin and hair, while its culinary version adds a nutty flavour to dishes.

• Where to Find Argan Oil: Look for certified cooperatives in Essaouira, Agadir, or women-run collectives in southern Morocco.

• Average Prices: Cosmetic oil: $8–$15 per 100ml, Culinary oil: $10–$20 per 100ml

• How to Avoid Scams: Pure argan oil has a subtle, nutty smell and should list 100% Argania Spinosa Kernel Oil. Avoid products with added fragrance or unclear labelling.

Moroccan Mint Tea Sets

No Moroccan experience is complete without mint tea, and bringing home a traditional mint tea set is the perfect souvenir. Sets usually include a silver teapot, decorative glasses, and sometimes a tray.

• Where to Find Tea Sets: Check metalwork stalls in almost every medina in Marrakech, Fes, or Essaouira.

• Average Prices: Basic sets: $20–$40, Ornate sets: $50–$100+

• How to Avoid Scams: Tap the pot; it should feel heavy and solid. Ask if it's food-safe if you plan to use it, not just display it.

For Wellness & Beauty

Black Soap & Rhassoul Clay

Black soap (savon beldi) is rich in olive oil and used for deep cleansing in traditional Moroccan hammams, while ghassoul clay is a mineral-rich mask for skin and hair detox.

• Where to Find: Buy from local apothecaries or hammam supply stores in Marrakech and Fes.

• Average Prices: Black soap: $5–$10 per jar, Rhassoul clay: $4–$8 per pack

• How to Avoid Scams: Check for natural ingredients and avoid overly perfumed versions.

Rose Water from the Valley of Roses

Morocco's rose water, harvested in Kalaat M’Gouna, is known for its delicate scent and natural skin-toning benefits.

• Where to Find: Available in beauty shops across souks and in cooperatives near the Valley of Roses.

• Average Prices: Rose water: $3–$8 per bottle

• How to Avoid Scams: The label should say 100% natural rose distillate. Avoid those with added alcohol or artificial fragrance.

Things to Keep in Mind While Shopping in Morocco

To make your experience smoother (and avoid tourist traps), here are a few key things to keep in mind:

• Bargaining is expected: Haggling is part of the culture, especially in medinas and souks. Start by offering 50–60% of the asking price and work up. Do it respectfully and with a smile; it’s meant to be friendly, not confrontational.

• Cash is king: While some high-end shops accept cards, most market stalls prefer cash. Moroccan dirhams (MAD) are the standard, so keep small bills on hand to make transactions easier.

• Don’t be rushed: Vendors may push you to buy quickly, but take your time. It’s okay to browse, ask questions, and return later, especially for bigger purchases like rugs or jewellery.

• Ask about shipping: Many sellers offer international shipping for bulky items like rugs or lanterns. Confirm the shipping cost, delivery time, and whether tracking is provided. If possible, get receipts and photos.

• Stick to reputable shops for expensive buys: For high-ticket items like rugs, jewellery, or ceramics, shop at artisan co-ops or fixed-price stores like Ensemble Artisanal in Marrakech or certified cooperatives in rural areas. These ensure fair pay for artisans and authentic quality.

Shopping in Morocco is more than just a transaction; it's an experience. Every purchase tells a story, from bargaining in the bustling souks of Marrakech to finding hidden artisan gems in mountain villages. With its rich cultural heritage and world-renowned craftsmanship, Morocco offers souvenirs that are as soulful as they are stunning.

Whether you take home a handwoven rug, a bottle of argan oil, or vibrant ceramics, these pieces will forever remind you of your Moroccan journey. Just remember to shop smart, support local artisans, and most importantly, have fun while you hunt for your perfect treasure.